hone - develop, improve, sharpen⏎
exceed - outdo, be superior, overstep⏎
illicit - illegal, disallowed by law⏎
lateral - sideways thinking, different perspective⏎
know-how - knowledge, experience, means, skill⏎
malfunction - fail, stall, break down⏎
mainstream - usual, normal, main (part), tendency, mass⏎
job - opening, position, opportunity, task, duty undertaking⏎
ethic - moral, principle⏎
halo-effect - feelgood factor, positive reflection, positive association, reflected glory⏎