Information architecture. Customer insight. Information architecture. Demographics. Discount percentage⏎
Dynamic content. Data stewardship. Etl. Data quality. Customer journey mapping⏎
Database marketing strategy. Data. Data-driven marketing. Data-driven marketing. Direct navigation⏎
External data source. Future state. Data management platform (DMP). Geo-targeting. Digital journey⏎
Data warehouse. Hard bounces. Free. Discriminant analysis. Customer retention rate⏎
Goal. Data enhancement. Incentives. Dedicated staffing option. Customer interactions / transactions⏎
Discount rate. Disc profile. Exit pages. Demand-side platform (DSP). Emotional state⏎
Display advertising. Email marketing. Dedicated staffing option. Engagement. Customer interactions / transactions⏎
Data-driven marketer. Data management platform (DMP). Customer journey map (CJM). Data integration. Display advertising⏎
Data inventory. Dwell rate. Discount offer. Customer journey mapping. Heuristics⏎